Interactive documents – Transform a passive customer into an active one.

The main goal of a business organization is to add new customers which will consume the products / services it offers.

However, whoever is involved in marketing & sales is aware that the process of gaining new customers is long, complex and expensive and for that reason, once we have succeeded achieving those customers, we must not forget to attend those existing customers who are constantly exposed to new offers from competitors .This may cause them to abandon the product / service of one’s organization. Therefore, one of the main goals of organizations is to firmly establish strong bonds with its customers via an improved communication channels, thereby preserving customer loyalty.

Communication between an organization and its customers can be executed in many different channels. Every channel has its own unique features.

Amongst all communication channels, the use of documents which an organization sends to its customers is one of the most effective ways to increase customer’s loyalty, thus building a close customer – organization relationship.

Since in most cases, organizations often sends its customers various documents (either as part of a service or under law), the cost of integrating marketing / sales messages as part of the documents is very low. By utilizing the right technologies you can take advantage of “white space” for integrating messages. Furthermore, when it comes to digital documents- in which the size of the document has no impact – this has an enormous benefit.

Customer documents – an effective communication channel

Many organizations are not aware of the variety of ways to utilize interactive documents as a live, bi-directional communication channel with the customer.
The interactive document enables organizations to continue to provide customers with a comprehensive “electronic cover” of services that support the business strategy even after the document has “left” the organization and was sent to the customer.

From the customers’ perspective, on top of getting information from a document, interactive document also allows them to get information and interact with it via focused, convenient and efficient user interface.

In reality where more and more customers are connected to various digital channels, using interactive documents play an important and effective role in enhancing and improving communication between an organization and its customers. Its ability to preserve the customers over a long period of time, by improving and streamlining existing business processes, is highly important.

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